OPTOFIDELITY LOGO & VISUAL GUIDELINES

This page contains basics of the visual identity for OptoFidelity.

This page contains OptoFidelity logo and usage of typography and colors. The visual identity of OptoFidelity is created and retained in all of the materials by following this page. The logo and visual guidelines are primarly for OptoFidelity's staff but also for collaborators.

Read this page before using OptoFidelity's logo. You can download logo from the link at the end of this page.

OptoFidelity Logo

Kotivara-logo

Logo Usage:

  1. Logo in color is primary used and always on white background. Colored logo should never be used on colored background. Use whenever possible.
  2. White logo is used on darker backgrounds.
  3. Black logo is mostly used on in-house printing materials.
  4. There is two different versions of the logo to be used – vertical and horizontal. Both versions are equal. Vertical version is meant mainly for center aligned design use. Horizontal logo should be used when design needs the logo to be positioned on the left side of the design area.

Logo may not be used in other way than it is introduced on this page.

Colors

       

OptoFidelity Red

PMS 7597 C
0 C, 90 M, 100 Y, 0 K
230 R, 51 G, 18 B
#e63312

OptoFidelity Green

PMS 368 C
60 C, 0 M, 100 Y, 0 K
118 R, 184 G, 42 B
#76b82a

OptoFidelity Blue

PMS 2945 C
100 C, 50 M, 0 Y, 0 K
0 R, 105 G, 180 B
#0069b4

BRAHE Dark Gray

PMS 7540 C
0 C, 0 M, 0 Y, 85 K
74 R, 74 G, 73 B
#4a4a49
25%
25%
40%
10%

OptoFidelity should generally have a clean and light feel.

OptoFilelity Blue brings fresh look and is mainly used for headlines and visual elements.

White canvases and grey text gives space and light feel.

Red and green are minimally used mostly to relate content with tags etc.

Using colors that aren't introduced on this page is forbidden.

Typography

Typography plays important role in OptoFidelity's brand.

Open Sans

Open Sans is a humanist sans serif typeface designed with an upright stress, open forms and a neutral, yet friendly appearance and has excellent legibility characteristics in its letterforms.

Calibri

Calibri is a humanist sans-serif typeface with subtly rounded stems and corners that are visible at larger sizes. In Optofidelity materials Calibri should be used to replace Open Sans typeface when Open Sans is not available.