Creating a new product concept from scratch is like a thrilling voyage. It’s at least a combination of a vision of the destination, good itinerary, guts and good luck. And the final result, alive and kicking product, can be as rewarding as the dream journey. When developing and launching one of our latest products, OptoFidelityTM Fusion, I really thought it was like winning the Amazing Race. And that’s a lot to say – for a Finn.