--- title: OptoFidelity Refreshes Brand and Website, Renewing Commitment to XR Metrology | OptoFidelity description: OptoFidelity unveils a revitalized brand and website, reaffirming its dedication to XR metrology image: https://www.optofidelity.com/hubfs/OptoFidelity-Rebranding-2.jpg --- [Skip to content](https://www.optofidelity.com/insights/news/optofidelity-refreshes-brand-and-website-renewing-commitment-to-xr-metrology#h1) [OptoFidelity ![OptoFidelity logo](https://www.optofidelity.com/hubfs/raw_assets/public/optofidelity-theme/assets/images/logo.svg) ](https://www.optofidelity.com/en/?hsLang=en) Toggle menu - [ Products ](https://www.optofidelity.com/insights/news/optofidelity-refreshes-brand-and-website-renewing-commitment-to-xr-metrology#) - AR/VR/MR Testing [ AR/VR/MR Testing ](https://www.optofidelity.com/en/ar-vr-testing?hsLang=en) Improve the quality of your waveguides and smart glasses with precise test systems - AR/VR products [ Production MTF ](https://www.optofidelity.com/production-mtf?hsLang=en) High-Resolution Automated Waveguide Image Quality Measurement System [ Production IQ ](https://www.optofidelity.com/production-iq?hsLang=en) Automated Waveguide Image Quality Measurement for AR Waveguide Manufacturing [ WG-IQ ](https://www.optofidelity.com/en/products/wg-iq?hsLang=en) Fully automated waveguide image quality measurement system [ WG-GAT ](https://www.optofidelity.com/en/products/wg-gat?hsLang=en) High-accuracy diffractometer for AR waveguide characterization [ BUDDY ](https://www.optofidelity.com/en/products/buddy?hsLang=en) Performance testing system for AR/VR/MR glasses [ Services & support ](https://www.optofidelity.com/en/service-and-support?hsLang=en) Learn more about our services and support. 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Advance your career with OptoFidelity and check our open positions. - [Contact us](https://www.optofidelity.com/en/contact-us?hsLang=en) - Open search Close search This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 1. [OptoFidelity](https://www.optofidelity.com/?hsLang=en) 2. [Insights](https://www.optofidelity.com/insights?hsLang=en) 3. [News](https://www.optofidelity.com/insights/news) 4. OptoFidelity Refreshes Brand and Website, Renewing Commitment to XR Metrology ![](https://www.optofidelity.com/hs-fs/hubfs/OptoFidelity-Rebranding-2.jpg?width=959&name=OptoFidelity-Rebranding-2.jpg) News # OptoFidelity Refreshes Brand and Website, Renewing Commitment to XR Metrology 29 January 2024 We’ve reached a key milestone in our journey as we unveil our renewed brand and website. Our refreshed brand identity reflects our core values and vision for the future, highlighting our focus on AR/VR/MR metrology.   ## Our Journey Since our founding in 2005, we have been committed to advancing the innovation of digital technology. Our testing systems provide insights into quality challenges faced by new smart devices. Our systems empower our customers to speed up their breakthroughs into fast-growing markets. Our expertise in R&D across metrology, imaging, and robotics has established us as market leaders in optical metrology and beyond. For the past three years, our innovation in XR technology testing has grown into operations spanning three continents. Our approach to delivering precise, repeatable, and scalable solutions has made us a dependable partner in testing among XR waveguide and device manufacturers. ## Market Growth OptoFidelity’s refreshed brand underscores our commitment to delivering excellence in the XR market, timed with a huge growth in the space. One firm predicts that the global extended reality market will grow from around $132 billion in 2023 to $1,135 billion by 2030, at a CAGR of 36.0%. Source: [Fortune Business Insights](mailto:https://www.fortunebusinessinsights.com/extended-reality-market-106637). ## Our New Digital Home We invite you to explore our new website, which mirrors our evolution, values, and the solutions we offer. The site offers an improved user experience, making it easier to access information about our products, services, and expertise in optical metrology. ## Moving Forward As we embark on this new chapter in a world where AR/VR/MR smart devices more rapidly become a part of everyday life, OptoFidelity remains true to our origins and the spirit of innovation that has motivated us since the beginning. We will continue to innovate with more off-the-shelf, precise, repeatable, and scalable optical metrology products, supporting you in your journey to delivering new smart devices to the world.   Thank you for your ongoing support. We are eager to continue our journey together. Written by ### Lasse Lepistö ## Read more insights The insights include news, articles, white papers and more. Keep up to date with all AR/VR/MR metrology insights from OptoFidelity insights by [subscribing to our newsletter](https://www.optofidelity.com/insights/news/optofidelity-refreshes-brand-and-website-renewing-commitment-to-xr-metrology#colophon). [![](https://www.optofidelity.com/hs-fs/hubfs/Website/Home%20page/OptoFidelity-Theme.jpg?width=535&name=OptoFidelity-Theme.jpg) News ### OptoFidelity Group Appoints New CEOs in Finland and the US to Drive Global Growth and Operational Excellence ](https://www.optofidelity.com/insights/news/optofidelity-group-appoints-new-ceos-in-finland-and-the-us?hsLang=en) [![](https://www.optofidelity.com/hs-fs/hubfs/Screenshot%202024-12-13%20at%2014.37.56.png?width=535&name=Screenshot%202024-12-13%20at%2014.37.56.png) News ### OptoFidelity Launches Production MTF Advancing Quality Control for AR Waveguide Manufacturing ](https://www.optofidelity.com/insights/news/optofidelity-launches-production-mtf?hsLang=en) [![](https://www.optofidelity.com/hs-fs/hubfs/A-1%20Wireless%20Partnership.png?width=535&name=A-1%20Wireless%20Partnership.png) News ### A-1 Wireless starts partnership with OptoFidelity ](https://www.optofidelity.com/insights/news/a-1-wireless-cooperation?hsLang=en) ## Get in touch to learn more about our test systems. 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