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OptoFidelity Blog

4 min read

Grading automation saves money and improves customer satisfaction

By OptoFidelity on 8/25/21 12:45 PM

In our previous blog, we discussed about factors impacting the growth of refurbished smartphone market, and the current practices utilized in the field. There are multiple factors like lower prices and more sustainable consumer habits that contribute towards the growth. There is room to improve the quality of the refurbishment and grading process, and one of the keys to success is automation.

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3 min read

Objectivity is the key to customer trust in refurbishment business

By OptoFidelity on 8/19/21 1:06 PM

Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.  

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4 min read

Experiences from the reverse logistics of smartphones

By Ilmo Lounasmaa on 2/10/19 9:00 AM

Is it safe to buy a refurbished smartphone? This is one of the most common questions written to Google when a consumer is considering buying a used smartphone. “Are they any good?” “Will they function well?” “Can I trust that it works?” The answer is a resounding “Yes,” if you ask OptoFidelity. “Based on our experience from the reverse logistics of smartphones, the quality of second-hand phones for sale is excellent, especially if you buy them from established suppliers in the business,” Hans Kuosmanen, SVP from OptoFidelity, confirms.

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