OptoFidelity Blog

An automotive head-up display system, or HUD, aims to improve passenger safety by projecting information such as navigation, warnings, and points of interest, to the driver’s visual field, ideally in real-time. The intention is to keep the driver’s focus on the road by reducing the eyes-off-the-road time and increasing situational awareness. Conventional HUDs produce a 2D image with a fixed, or static, projection. However, Augmented Reality (AR) HUDs produce a 3D image that adds depth and curvature to conventional HUD imagery and features a variable, or dynamic, projection.

With more than 15 years of experience, OptoFidelity is the global leader in designing and manufacturing automated test systems for measuring the optical and tracking performance of AR/VR systems. We always achieve the highest possible accuracy and repeatability with our turn-key solutions and measurements, combined with human-like fitment and ease of use.

In our previous blog, we discussed about factors impacting the growth of refurbished smartphone market, and the current practices utilized in the field. There are multiple factors like lower prices and more sustainable consumer habits that contribute towards the growth. There is room to improve the quality of the refurbishment and grading process, and one of the keys to success is automation.

Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.  

End consumer experience with new technologies and products is paramount for their successful adoption. Head-mounted displays (HMDs) such as Sony, Pico, DPVR, HTC Facebook's Oculus, and others promise an immersive experience in augmented and virtual reality. For delivery of the promised experience, many factors are critical including motion-to-photon (MTP) latency. Poor performance of motion-to-photon latency leads to spatial disorientation, motion sickness and dizziness. In this post, we explore the importance of motion-to-photon latency, how to measure it and optimize HMD performance.