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OptoFidelity Blog

4 min read

Grading automation saves money and improves customer satisfaction

By OptoFidelity on 8/25/21 12:45 PM

In our previous blog, we discussed about factors impacting the growth of refurbished smartphone market, and the current practices utilized in the field. There are multiple factors like lower prices and more sustainable consumer habits that contribute towards the growth. There is room to improve the quality of the refurbishment and grading process, and one of the keys to success is automation.

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3 min read

Objectivity is the key to customer trust in refurbishment business

By OptoFidelity on 8/19/21 1:06 PM

Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.  

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4 min read

Experiences from the reverse logistics of smartphones

By Ilmo Lounasmaa on 2/10/19 9:00 AM

Is it safe to buy a refurbished smartphone? This is one of the most common questions written to Google when a consumer is considering buying a used smartphone. “Are they any good?” “Will they function well?” “Can I trust that it works?” The answer is a resounding “Yes,” if you ask OptoFidelity. “Based on our experience from the reverse logistics of smartphones, the quality of second-hand phones for sale is excellent, especially if you buy them from established suppliers in the business,” Hans Kuosmanen, SVP from OptoFidelity, confirms.

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4 min read

Reverse logistics of smartphones – our experiences in refurbished smartphone testing

By OptoFidelity on 8/30/18 4:26 PM

Refurbished smartphone testing is not possible with traditional testing approach. Novel technology and thinking is needed in order to overcome the challenges. Especially you can see the problem, when you are trying to automate Android functional testing for refurbished phones.

There are 2.3B Android smartphones in use globally (*). And more and more smartphones are getting a second life as well. This means reselling the phone to another user when the primary user wants to get an upgrade. This reverse logistics business requires testing as well. If you want to sell it with a good price, the phone must work well.

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3 min read

Smartphone testing solutions by OptoFidelity

By Ilmo Lounasmaa on 8/13/18 4:20 PM

We have been delivering smartphone testing solutions for years. It has been part of our company offering from day one. The testing of smartphones includes quite a lot. In this blog I will showcase some of the most important areas where we are the best in the world.

First of all, I believe it might be good to split the value chain of the smartphone business a little bit. In our company we are defining four major segments in the smartphone business: 1) Component validation, 2) Product development, 3) Manufacturing and 4) After-sales.

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