In our previous blog, we discussed about factors impacting the growth of refurbished smartphone market, and the current practices utilized in the field. There are multiple factors like lower prices and more sustainable consumer habits that contribute towards the growth. There is room to improve the quality of the refurbishment and grading process, and one of the keys to success is automation.
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Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.
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Production is the key process in bringing the end user products into the market. For our customers, this involves production technology validation, traveling to the factories, meeting tight line ramp-up deadlines and ensuring that production costs are within the business case for the product. In a later phase, the focus moves into production line efficiency improvements and maintaining the systems. Equipment vendor capabilities and level of experience has significant influence on the level of required effort. This blog is outlining our experience for how to create successful projects, a checklist for the key ingredients.
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Is it safe to buy a refurbished smartphone? This is one of the most common questions written to Google when a consumer is considering buying a used smartphone. “Are they any good?” “Will they function well?” “Can I trust that it works?” The answer is a resounding “Yes,” if you ask OptoFidelity. “Based on our experience from the reverse logistics of smartphones, the quality of second-hand phones for sale is excellent, especially if you buy them from established suppliers in the business,” Hans Kuosmanen, SVP from OptoFidelity, confirms.
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Refurbished smartphone testing is not possible with traditional testing approach. Novel technology and thinking is needed in order to overcome the challenges. Especially you can see the problem, when you are trying to automate Android functional testing for refurbished phones.
There are 2.3B Android smartphones in use globally (*). And more and more smartphones are getting a second life as well. This means reselling the phone to another user when the primary user wants to get an upgrade. This reverse logistics business requires testing as well. If you want to sell it with a good price, the phone must work well.