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OptoFidelity Blog

3 min read

Objectivity is the key to customer trust in refurbishment business

By OptoFidelity on 8/19/21 1:06 PM

Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.  

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4 min read

Experiences from the reverse logistics of smartphones

By Ilmo Lounasmaa on 2/10/19 9:00 AM

Is it safe to buy a refurbished smartphone? This is one of the most common questions written to Google when a consumer is considering buying a used smartphone. “Are they any good?” “Will they function well?” “Can I trust that it works?” The answer is a resounding “Yes,” if you ask OptoFidelity. “Based on our experience from the reverse logistics of smartphones, the quality of second-hand phones for sale is excellent, especially if you buy them from established suppliers in the business,” Hans Kuosmanen, SVP from OptoFidelity, confirms.

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3 min read

Smartphone testing solutions by OptoFidelity

By Ilmo Lounasmaa on 8/13/18 4:20 PM

We have been delivering smartphone testing solutions for years. It has been part of our company offering from day one. The testing of smartphones includes quite a lot. In this blog I will showcase some of the most important areas where we are the best in the world.

First of all, I believe it might be good to split the value chain of the smartphone business a little bit. In our company we are defining four major segments in the smartphone business: 1) Component validation, 2) Product development, 3) Manufacturing and 4) After-sales.

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3 min read

A new product launch and how to be proud of your accomplishment

By Ville Wallenius on 5/3/17 3:39 PM

Creating a new product concept from scratch is like a thrilling voyage. It’s  at least a combination of a vision of the destination, good itinerary, guts and good luck. And the final result, alive and kicking product, can be as rewarding as the dream journey. When developing and launching one of our latest products, OptoFidelityTM Fusion, I really thought it was like winning the Amazing Race. And that’s a lot to say – for a Finn.

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