OptoFidelity Articles

OptoFidelity FUSION, the All-in-one functional tester for refurbished smartphones, received its Q4/2022 SW release in December. 

The new release includes:  

• GPS test
• LiDAR camera test for iPhones
• Capability to export image and sound data from tests to the customer's external server for postprocessing and/or archiving
• Multiple improvements in compatibility, test sequence optimization, and safety features

Since OptoFidelity launched the FUSION robot for functional testing of smartphones we have constantly been developing it to meet the needs of our customers. Over the years FUSION has been used to test millions of smartphones with excellent repeatability.

Technology drives our economy, and its leaders can shape its impact on climate change. The world has finite resources, so adopting and promoting a circular economy will advance the reuse of resources to benefit businesses, consumers, and the environment. What is a circular economy, exactly? Today’s linear economy takes finite resources from the Earth, which later become waste. A circular economy aims to develop products that can be reused over again, either as the same product, or using the parts for a new byproduct. The concept of a circular economy is changing our approach to product design, production, and brand promise, while in many cases, opening opportunity for new lines of revenue and margin improvement.

Apple CEO Tim Cook in his keynote speech while accepting Ceres' Sustainability Award opines that Refurbishing smartphones is the way of the future. At OptoFidelity, we have been providing several automation/grading products and solutions to smartphones' refurbishment industry for over 5 years. We have noticed that practices utilized in the refurbishing processes are sub-optimal. There is a lot of potential for improving quality of the refurbishment process and customer satisfaction, which will lead to faster adoption of refurbished smartphones.  

Is it safe to buy a refurbished smartphone? This is one of the most common questions written to Google when a consumer is considering buying a used smartphone. “Are they any good?” “Will they function well?” “Can I trust that it works?” The answer is a resounding “Yes,” if you ask OptoFidelity. “Based on our experience from the reverse logistics of smartphones, the quality of second-hand phones for sale is excellent, especially if you buy them from established suppliers in the business,” Hans Kuosmanen, SVP from OptoFidelity, confirms.

Creating a new product concept from scratch is like a thrilling voyage. It’s  at least a combination of a vision of the destination, good itinerary, guts and good luck. And the final result, alive and kicking product, can be as rewarding as the dream journey. When developing and launching one of our latest products, OptoFidelity^TM Fusion, I really thought it was like winning the Amazing Race. And that’s a lot to say – for a Finn.